Reggae at the 55th Grammys boost sales of Bob Marley and the Wailers song Could you be Loved and spikes social media stats
Feature by EmpressK at Reggae Reflection
Follow @1EmpressK on Twitter and on facebook.com/ReggaeReflection
While doing some post Grammy research, I discovered some interesting articles from Forbes Magazine, and the Next Big Sound that provided statistics on post event music sales and the social media sites’ reactions related to the Grammys. This inspired me to take a closer look at the numbers as they pertain to Reggae at the Grammys.
Could you be Loved performance at the Grammys by Ziggy Marley, Damian Marley, Bruno Mars, Sting, and Rihanna
It would certainly be interesting to see some statistics on how many more viewers tuned in because of the advertised Bob Marley Tribute. Since I couldn’t find that exact measurement, I looked into the other social media site statistics. According to the same Next Big Sound blog, Bruno Mars saw the largest increase ever in social media spikes, even though his new album Unorthodox Jukebox was not nominated for a Grammy as it was released after the eligible period. On just twitter alone, he added over 100,000 followers in the two days following the Grammys, a 40 percent increase over the previous two days.
Taking a closer look at data from the Next Big Sound for metrics from the last 7 day period (Feb 7 – Feb 13) for all the artists participating in the Bob Marley Tribute, the increase in percentage gained from the previous period was especially significant for Ziggy, Sting, and Damian Marley. Twitter followers increased by 635%, 482%, and 312% respectively over the previous 7 day period. Bruno Mars had a 34% increase and Rihanna a 44% increase over same timeframe. If the numbers could increase by that much for just that very short reggae performance, imagine what a full reggae feature at future Grammys’ shows could do? Reggae fans will certainly agree that the Recording Academy should take note and feature more Reggae Artists on the Grammy Awards live show.
Watch Could You Be Loved Performance at the Grammys
Best Reggae Album goes to Jimmy Cliff
Jimmy Cliff previously won a Grammy Award in 1986 for his album Cliffhanger. Jimmy Cliff has recently received positive publicity with his remake of the Partridge Family song Come on Get Happy for the popular VW ad campaign Get In Get Happy that aired during the Superbowl. Watch here: http://www.youtube.com/watch?v=9H0xPWAtaa8
See who won the Grammy for Best Reggae Album in past years– http://en.wikipedia.org/wiki/Grammy_Award_for_Best_Reggae_Album
Rihanna and Jimmy Cliff social media site stats post Grammys
Tweeting at the #GRAMMYs
Twitter reports: The on-stage performances that generated the most buzz were:
-Rihanna’s solo performance of “Stay”
–Bob Marley tribute (featuring Sting, Bruno Mars, Rihanna, and Ziggy Marley)
-Carrie Underwood performs “Blown Away”
-Maroon 5 and Alicia Keys collaboration
-Justin Timberlake performs with Jay-Z
A few noteworthy Tweets post Grammys
Alicia Keys @aliciakeys
Loved seeing @Rihanna @Sting @BrunoMars @damianmarley and@ziggymarley work it on stage tonight!!! This room was on fire!!!!#GRAMMYs
Retweeted by Damian Marley
Bruno Mars @BrunoMars
To Damian Marley, Ziggy Marley, Sting and Rihanna Thank you for giving the band and I a night we’ll never forget.
Jimmy Cliff @THEJIMMYCLIFF
I am grateful for the acknowledgment of my work that they present me with this Grammy award! I am also grateful… http://fb.me/2bBfqBnIm
Retweeted by Ziggy Marley